How To Build A Brand Like A Boss
By Chantal Pereira
Country Corporate Marketing and Communications Manager
JMMB
LINKAGE Q2 (2024) - INSPIRE INCLUSION
B randing: it's more than just a logo or a catchy slogan—it's the essence of your business identity.
Whether you are a C-suite leader or an up-and-comer, you understand the importance of building a strong brand that resonates with your audience and sets you apart from the competition. But where do you start? Let's break it down step by step.
Here is my caveat, I have been in marketing, advertising and brand building for over ten years. While I have experience under my belt, I don’t know everything and I am always learning, but let’s read into some discussion points that can help guide you along your path to creating your unique brand, brand you!
Why Building Your Brand Matters
Are you aware that every individual you encounter is essentially their own brand? While they may not recognize it, there are distinct qualities and characteristics that you, as their friend, colleague or family member, associate with them. These attributes form a part of their personal brand. Factors such as trustworthiness, reliability or a fun-loving nature may all contribute to this brand. Additionally, someone's consistent choice of clothing colour or style also plays a role in defining their personal brand. Therefore, it’s how someone sees you that can define your brand.
Before we dive into the nitty-gritty, let's take a moment to appreciate why branding is so darn important. Your brand is what clients and colleagues see, hear, and feel when they interact with you or your business. A strong brand builds trust, fosters loyalty and drives long-term success.
Defining Your Brand Identity
At the core of every successful brand is a clear and compelling identity. This is your chance to define who you are, what you stand for and why you matter. Start by articulating your mission, vision and values—these will serve as the guiding principles for your brand. Next, identify your target audience and develop a deep understanding of their needs, preferences and pain points. Finally, establish your brand's personality: are you bold and innovative, or dependable and approachable? Your personality will shape everything from your messaging to your visual identity.
Crafting Your Brand Message
Once you've nailed down your brand identity, it's time to craft your message. Your brand message should tell a compelling story that resonates with your audience and communicates your unique value proposition. Keep it simple, authentic and consistent across all channels. And don't forget to inject a bit of personality—after all, nobody likes a brand that takes itself too seriously.
Monitoring and Measuring Success
Building a brand is an ongoing process, and tracking your progress along the way is important. Set measurable goals and key performance indicators (KPIs) to gauge the effectiveness of your branding efforts. Keep a close eye on customer feedback, social media engagement and other relevant metrics to ensure that your brand is resonating with your audience. And don't be afraid to make adjustments as needed. Flexibility is key in the ever-evolving world of branding.
Networking
Networking is essential for building your personal brand and expanding your professional network. Attend industry events, join professional organizations and connect with influencers in your field. Be genuine, be proactive, and always look for opportunities to add value to your network. Remember, relationships are the foundation of successful branding, so don't be afraid to put yourself out there and make some new friends. Use social media channels such as LinkedIn to create a profile and network within the platform. Keep using this to connect to others within your business or outside, this will help expand your network of colleagues and can help you later on down the line in business or beyond!
Dress for Success: Making a Strong First Impression
They say you never get a second chance to make a first impression, and that's especially true when it comes to branding. Your personal appearance plays a key role in shaping how others perceive you and your brand. Dress appropriately for every occasion, and pay attention to the details, from your clothing to your grooming habits. Even if you don’t have meetings on a particular day, you never know who you may meet outside at a food stop, supermarket or gas station. And don't forget to incorporate your brand's or company’s brand colours and aesthetic into your wardrobe—it's a subtle but powerful way to reinforce your brand identity.
Building Your Brand Toolkit: Tools of the Trade
F inally, equip yourself with the tools you need to bring your brand to life. Invest in high-quality design assets, including logos, business cards and marketing materials. Develop a professional online presence with a well-designed website and active social media profiles. Look for technology that can help. There are many powerful tools, especially AI tools that can help you to create a more powerful brand. Take the time to learn these on your own by watching videos online or investing in short courses to help you master these tools.
In essence, building your brand is essential because it's not just about establishing a professional identity. It's about shaping how others perceive you and what you stand for. Whether you're a seasoned executive, an aspiring entrepreneur or a creative professional, your personal brand is your ticket to standing out in a crowded marketplace, attracting new opportunities and forging meaningful connections. By investing in your brand, you're investing in yourself, and the dividends can be limitless. So, take the time to define your brand, tell your story and showcase your unique value to the world. After all, there's no one else quite like you! Roll up your sleeves, sharpen your pencils and get ready to brand like a boss. Your audience is waiting!
ABOUT THE AUTHOR
Chantal Pereira is the Country Corporate Marketing and Communications Manager at JMMB