LINKAGE Q1 (2024) - TRENDS
A
rtificial intelligence
(AI) is rapidly transforming everyday life, including how we access and utilise
telecommunications and broadcasting services. From personalised recommendations
on streaming platforms to chatbots handling customer inquiries, AI tools offer
a range of benefits to enhance
user experience, streamline processes, and boost efficiency. The
International Telecommunication Union (ITU) defines AI as “…a rich set of
methods and disciplines, including vision, perception, speech and dialogue,
decisions and planning, problem-solving, robotics and other applications that
enable self-learning.”
According to the ITU,
global Internet usage has surged, with approximately 5.4 billion people— equivalent
to 67% of the world’s population—now connected online. This connectivity has
facilitated the widespread adoption of AI-powered services, with AI expected to
contribute up to $15.7 trillion to the global economy by 2030, as reported by PricewaterhouseCoopers.
However, ensuring
fairness, responsibility, and ethical considerations in developing, implementing, and
using these tools is crucial to safeguard consumer rights and protect
against potential harm.
Globally, one of the
growing concerns about the ubiquitous use of AI is that consumers struggle to
comprehend what kinds of personal information are being gathered and utilised
about them. Privacy breaches, bias and discrimination in AI algorithms, which
can perpetuate
inequalities, reinforce existing societal biases and undermine consumers’ trust,
have also garnered increased attention in the global discourse about fair and
responsible AI. In the context of telecommunications and broadcasting sectors,
this could manifest in biased
decision-making processes, discriminatory pricing models, or unequal access to
services.
Artificial Intelligence
systems often rely on vast amounts of personal data to make informed decisions
and deliver personalised experiences. However, the indiscriminate collection
and use of consumer data without proper consent or safeguards can pose significant
risks to privacy and security. The lack of transparency in some AI models makes
it difficult for consumers to understand how it makes decisions, creating a
sense of distrust and raising questions on data ownership and potential misuse
of user data.
Regulators and service
providers must adhere to strict data protection regulations and industry
standards to safeguard consumer privacy in the age of AI. This includes obtaining explicit consent from
consumers before collecting or processing their personal data, implementing
robust security measures to prevent unauthorised access or data breaches, and
providing clear and transparent information about how consumer data is used and
shared. All of these aspects will be addressed by the passage of
Trinidad and Tobago’s Data Protection legislation.
The European Union’s Artificial
Intelligence Act (AI Act), which goes into effect in May 2024, tackles Europe’s
concerns about AI. The AI Act provides a legal framework that provides AI
developers and deployers explicit guidelines and responsibilities on particular
applications of AI, such as data governance, including sensitive biometric data, cybersecurity
protection, and development of applications to allow the populace to
better detect AI-generated content such as deepfakes videos and images.
Companies have three years to come into full compliance with the law, and
failure to comply will incur exorbitant fines and the possibility of their
products and services being banned within the EU.
Over the last two years, the US government has issued
various executive orders advancing responsible AI development and addressing
potential biases in algorithmic decision-making. The recent Customer Online
Notification for Stopping Edge-provider Network Transgressions Act, or the
CONSENT Act, aims to regulate the collection, usage, and sharing of US-based
users’ information by edge providers. An Edge provider is a person or company that
provides its services over the Internet. The Consent Act focuses on enforcing
standard data security practices and after-measures for data breaches. This will
significantly impact online advertising and marketing, which uses AI algorithms
to identify and target consumers. Once passed, this act will require edge
providers to get consent from users on an opt-in/opt-out basis for the sharing, sale and use of
consumer data, ensure data security, report cases of data breaches, and notify
affected consumers promptly.
The Association of
Southeast Asian Nations (ASEAN) released its first framework for AI governance earlier
this year and readily identified the need for distinct policy considerations
and concerns because its ten member countries are on different levels of
digital development.
African countries and
the Caribbean region are in pursuit of changing data laws to promote AI
governance. Regardless of geographical location, AI’s principles of fairness
and responsibility remain universal imperatives. Regulation is essential for
fostering a conducive environment where consumers can fully benefit from AI
technologies while addressing concerns related to privacy, security, and
accessibility due to limited
know-how, algorithmic bias, and lack of transparency and explainability
in AI systems. Collaborative efforts amongst governments, industry stakeholders, and civil society
are essential for establishing standards and guidelines that uphold ethical AI
practices and promote the well-being of consumers worldwide. With responsible development,
deployment and regulation, AI can empower consumers, boost innovation, and drive economic
growth.
TATT, as the regulator
for the telecommunications and broadcasting sectors of Trinidad and Tobago,
believes that
AI should be used for the benefit of
people and society in terms of increasing access to telecommunications
services, provision of more efficient customer service, improvement of the
quality of telecommunications services and protection of sensitive consumer
data.
It should consistently engender trust by being technologically sound,
respectful of others’ intellectual property rights, and based on the principles
of fairness, reliability, inclusiveness, transparency, accountability, privacy,
safety, and security. TATT also acknowledges that a contemporary high-speed
telecommunications infrastructure leveraging fibre-powered network speeds and
meaningful broadband wireless technology is needed to permit AI to deliver its
full benefits to the public.
Consumer public
education is a key component in navigating the current AI wave to promote
transparency and a better understanding of using this technology fairly,
responsibly, and sustainably. One of ITU’s efforts to promote awareness amongst
consumers, including the challenges and opportunities of AI, is the “AI for
Good” YouTube channel at
https://www.youtube.com/c/AIforGood
.
TATT is also seeking
avenues to raise increased public awareness of adopting AI tools for everyday
life. On 15th March 2024, TATT supported the internationally recognised World
Consumer Rights Day (WCRD) and this year’s theme, which is “Fair and
Responsible Artificial Intelligence (AI) for Consumers”, by joining the
Ministry of Trade exhibition on the Brian Lara Promenade.
On Saturday, 20th
April 2024, TATT is also collaborating with CANTO, GSMA, Verizon, Equals Global
Partnership, Restore A Sense of I Can (RSC), and other agencies to host a
one-day online workshop titled “Tech4Girls: EmpowHERing Leadership through AI!”
in support of Girls in ICT Day which seeks to encourage girls and young women
to consider studies and careers in information and communication technologies
(ICT). At this upcoming event, participants will learn how to effectively use Text AI tools, Text-to-Image
AI tools, and Voice and Video AI tools to enhance their knowledge and
skill set and make informed choices about using these technologies. Cyber
safety and protecting your personal data are focused areas included in the
workshop. Participants interested in attending this hands-on workshop can
register at
https://equals-hds.kune4u.com/caribbean2024-empowering/
.
Ensuring fair and responsible AI technologies
are deployed ethically and responsibly is paramount for fostering a sustainable
digital society and guides TATT’s efforts as the telecommunications and
broadcasting regulator in Trinidad and Tobago. By prioritising consumer rights, ethical AI practices, and
sustainable development goals whilst safeguarding consumers’ rights and
freedoms, we can harness the power of AI to create a more inclusive, equitable, and
empowering digital future for all.