LINKAGE Q1 (2024) - TRENDS
A
s companies recognise the importance
of creating diverse and inclusive work environments, DEI initiatives have
become a top priority for businesses across industries. In this article, we
explore how DEI has become a key business trend, what it means for companies
operating in Trinidad and Tobago and what companies need to know to stay ahead.
Introduction
Diversity, equity and inclusion (DEI) refers to
the policies and practices that promote the representation, participation, and
inclusivity of people from diverse backgrounds, different races, genders,
ethnicities, abilities, sexual orientations, and cultures. Companies are being
asked to create a workplace culture that values and respects individual
differences, encourages open communication, and fosters a sense of belonging
and inclusion for all employees.
While DEI has become quite the buzzword, it is important
to understand its impact on business success.
S
ocial issues that have captivated the world spark
long-overdue conversations and inspiring calls to action. Companies are being
held to different standards in their response to these issues, and the pressure
to create diverse and inclusive work environments is increasing. These
pressures come from a range of
stakeholders
including the investor community, employees, customers,
suppliers
and
governments.
The Business Case for DEI
Many companies recognise the moral
imperative of creating diverse and inclusive work environments. The business
case for DEI is compelling. Research has shown that companies with diverse
workforces are more innovative, more profitable, and better able to attract and
retain top talent. Since 2015, McKinsey & Co.’s studies on the topic have
consistently found that companies in the top quartile for gender and ethnic
diversity have better financial returns above their respective national
industry medians. And they’ve shown this not just in the Western World but also
in countries like Egypt, Colombia and Malaysia.
In addition to the financial benefits,
diverse workforces bring a range of perspectives and experiences that can lead
to better decision-making and problem-solving. Companies with diverse teams are
more likely to understand and meet the needs of diverse customer groups, which
can lead to increased customer satisfaction and loyalty.
DEI in the Caribbean Context
Current approaches to DEI are
influenced mainly by European and American perspectives. The Caribbean has its
own unique and expansive cultures and subcultures, dialects, and histories that
make the case for why it is simply not enough to adopt these foreign concepts.
Ours is an understudied region when it comes to information and resources on
how our unique experiences can create inclusive workspaces. It is important
that inclusivity can be explored and expressed in our own terms as Caribbean
people.
The conversation may be difficult and
even awkward. One of the guests on our podcast on DEI, the “Roots of Equity”
podcast, Scott Hilton-Clarke, put it well: “We need to be willing to dance in
the awkward”. But as Caribbean people, we also have a lot of experience in
inclusion that we may not appreciate: Trinbagonians celebrate each other’s
cultures and has enshrined elements of diversity into their very watchwords and
anthem.
DEI as a Business Trend for 2024 and
Beyond
DEI initiatives will become
increasingly important for companies in the coming years, especially for those
who will be required or choose to report on their ESG performance. They will
need to consider how they speak to topics of diversity and inclusion within
that “S” bucket. Many of the more popular reporting standards prompt businesses
towards metrics on the diversity of a company's leadership teams and board,
employee demographics, and even the existence and application of diversity
policies and practices.
Taking Action
Perhaps you are a small business owner
and ESG reporting seems far away, or the concept of DEI seems too new or
insignificant, considering all your other business challenges for 2024.
We encourage you to gift yourself the
space to ask yourself, and perhaps a few others in your organisation, some
simple questions such as:
●
Are the decision-makers in my
organisation exposed to and carefully considering a wide range of voices when
making key decisions?
●
Do our employees and my colleagues
feel safe enough to be their authentic selves at work? Do they feel that they
belong?
●
Are we maximising the potential of all
of our staff? Can everyone succeed at their job or might there be things that
hold certain people back?
Conclusion
DEI is not merely a trend but a
transformative force in the world of business, especially pertinent in the
context of Trinidad and Tobago's rich cultural mosaic. This evolution from a
social concept to a business imperative underlines the necessity for companies
in the Caribbean to develop DEI strategies that resonate with their unique
cultural, historical, and social fabric. Failing to do so will place businesses
at a disadvantage and alienate a diverse workforce and customer base that
values inclusivity and representation.
Embracing DEI is not about taking a
moral choice; it's a strategic decision that will define the future of business
success. By integrating DEI into their core strategies, companies can harness
the full potential of their diverse talent, foster innovation and drive
sustainable growth, ensuring they remain relevant and resilient in an
increasingly diverse and dynamic global market.
ABOUT THE AUTHORS
James Walker (l) is the Host of the Roots
of Equity Podcast which Earl AJ Edmund (r) produces. James is the Chief Strategy
Officer for Agostini Limited, a former McKinsey and Co. consultant and leader
of award-winning DEI organisations. Earl AJ Edmund is the Communications
Director of The Silver Lining Foundation and the Senior Youth Development
Officer at Antilles Employees Credit Union (Co-operative) Society Limited.
Together, they are launching Roots of Equity, a podcast that seeks to
birth a new vocabulary of diversity, equity and inclusion in the Caribbean by
drawing from our own local perspectives, histories and lived experiences around
being included. Visit the podcast’s website
www.rootsofequity.com
or visit the podcast’s social media @rootsofequitypodcast on Facebook,
Instagram and LinkedIn. You may contact them via email at
rootsofequity@gmail.com.